Every person naturally have an eye for good design, just as we all do in terms of beauty. Once we see things of beauty, we are instantly captivated by it even if the experience is as instant as a wink. Good design has been in recent years captivated the interest, imagination and the disposable income of the general public. I say these because of the revolution that is happening right before us on many industries.
The design revolution is upon us whether we like it or not. Just looking around ones living room (even at your own living room dear reader) one can find a fruit of this said revolution. It is an idea that has gained momentum throughout the whole world which started on the western hemisphere.
There is one company that can be attributed with the spread of this wonderful idea and that company is Apple. I think it started with the iMac went from there. When that computer was first launched, I think it was at a point in our history when people were ready to own a computer in each of our homes. The design of the iMac opened our eyes with how design can change the experience of using a machine. Just by looking at it, one can see that effort and ideas were poured into this device and that is exactly how its creators would have wanted it to look like. It spoke in the language of visual art which tells the consumers that this particular device really came from someone’s idea after long hours of conceptualizing. True enough that is really how that product is made even up to now.
Apple’s values when it comes to creating products are revolutionary in itself. Perhaps that is why it has become so successful on the field of manufacturing devices because of how unique their approach is. I once read on a Steve Jobs’ interview that when they create a product, they design it to please themselves and not of how the world would like it. It is a value that goes in reverse with how the rest or the competitions are doing it.
Many industries have merged this design revolution that was started by Apple into their own company fundamentals. The idea has found its way even into the internet and how the websites are designed nowadays. A consultant SEO now doesn’t just master the art of back lining, social media linking but also he now has to master the art of designing a site which would appeal to people. Before a website is deemed as good enough it should have a design that would strike the visitor as something beautiful just like how Apple products strikes consumers.
In the end, the design revolution that has started just about a decade ago will be of great benefit to the consumers and the general public. The internet for example is a visual experience. Even though people browse the web to look at the information, subconsciously they are actively seeking interesting visual things too. Although it more work for a consultant SEO, what’s important is we are going to the future with beauty in mind.