There are a lot of companies out there that has optimization and SEO services in mind. They usually tap the services of at least one SEO firm, but usually they consult more than one firm to do the job. Optimization and SEO services have been out there for several years now and their numbers continue to rise. The competitiveness of the industry is now really hard to imagine if you’re not part of it.
From an SEO company’s point of view, a client who only wants optimization and SEO services can sometimes be frustrating. In other words, they would request for a full site audit, with all the analytics, with of course the full list of recommendations together with the potential rankings impact. And now here is the frustrating part; after the all out effort you have exerted, the call of whether the recommendations will be applied or not is up to the client. The situation with you doing all the hard work, spending hours trying to come up with a detailed audit and in the end never see anything come out of it. Not being able to taste the fruits of one’s labor is always a painful. After all the trouble then you still have to stand the alibis going in your way. Delaying messages, not having enough budgets and needing more experiments are some of the messages headed your way. This is the dilemma an optimization and SEO services company has to face every so often.
I most cases they eventually end up implementing at least some of the changes you have suggested – not ideal, but better than nothing; Every now and then though you will get a star client who not only implements everything, but actively seeks you help throughout the process to double check.
Here is a story that represents the usual business and optimization and SEO services company and a client has to go through.
Clients implements changes we have suggested but proceeds with caution. They usually just roll out these changes on a single page such as the ‘about us’ page. Client takes advantage of the recommended keywords, on page elements, back links and initiatives establishing a following or audience through social networks which are all indicated on the strategy guide. Four weeks after ‘optimized’ page goes live they call and ask to check the results.
Based on the optimization of one page four weeks after deployment the traffic has increased dramatically. The numbers are usually a hundred times a percentage of the traffic prior to optimization.
Because of the wonderful result, the client continues, in full, with the optimization of their somewhat more important pages. This is the part that is really gratifying. Seeing the positive results of the studies and application are the highlights of the projects.
Proactive companies are those who are really able to take full advantage of an optimization and SEO services firm. The trust they provide generates the energy needed for an SEO program to maximize their websites exposure and be utilized as a marketing tool.