The age we are in right now can be considered as a stage of transition. Make no mistake about it, businesses, marketing agencies and search engine optimization companies have their entire path crossing each other. Business owners are on a predicament right now of trying to argue within them whether if they want to hold on to the old ways of how they ran their business for another year or to hop in the bandwagon everybody seems to be in.
A business sole purpose is to gain profit. It is the sole of why it exists. We live in times where in order for a business to achieve the profit that is acceptable, there needs to be an advantage between it and its competitors. The process of search engine optimization (SEO) is being offered by many third party companies can provide that advantage or leverage if you will. That is why we are now talking about how business owners are at a crossroad.
- “How much should I invest?”
- “Who should I get? Do I get someone else or do I hire from within?”
- “When soon do I get the ROI?”
- “How are my competitors going about with this concern?”
As someone who has been involved with SEO, social media and internet marketing in general, the questions above are the usual response we get from a business owner we come in contact with. The last part is particularly disturbing. You can see that they certainly have the idea that establishing their brand through search engine optimization is important to the point that they also worry about how their competitors are doing. As much as being a marketer we are also observers. We take into account the story behind every person or organization that seeks help. We do this because at this point where most industries still haven’t paid full attention to what they’re missing online it is one of our primary jobs is to educate them of what our job is.
What do we tell business owners exactly so they’d have an idea of what we do? Well we can start with how we as SEO specialists can help their business become more visible online. Then we can go towards what’s the importance of traffic for their business. Do not forget to give them an idea of how the internet has changed and how it has already evolved to web 2.0. I think what the problem is with some business owners and management staff is not with their lack of knowledge with internet marketing, because clearly they do have enough idea about it and that’s why they worry. The bigger problem is that they miss on what the internet really brings on the table and the gravity of what their missing. It’s not all about traffic as we all know. Businesses without a proper plan on how to tackle online marketing miss on all those reading of comments, listening on voice chats, hanging out in group discussions, following those trending topics which are is a gold mine of information if you consider making your brand closer to the consumers.