Every day a situation arrives to someone which can be considered laughable. You know what I mean. Mine is every time someone approaches and asks me about what my work is. I considered it laughable because of how I try to go towards that conversation of what I really do for a living. It’s not because I’m ashamed of what I do, it is more of like “I don’t want to again spend at least five minutes lecturing like a school teacher” – which I was by the way.
You see my job revolves around something that is called “search engine optimization service”. Yes, I know it’s not typical and for the average person they probably haven’t heard it before. In the past when I get asked the question about what my job is, I used to just say I’m a writer. It is easier that way and saves me minutes, a lot of talk and awkward moments in case all I get is a blank stare from who I’m talking with. So I tell them, I’m a writer. That’s why you guys never see leave the computer or go to an office like any normal person my age is doing. And from there I just hope and pray whoever I’m speaking with do not provide a follow up question or we’re going to get back to something I’m not really a fan of.
Let’s face it, search engine optimization or SEO is such a foreign term for many. That is why the job of an online marketing specialist is often 90% education. We are more of an educator because it often falls to us on educating the business owners, managers, company employees in charge of promotion on why it is unavoidable nowadays to have SEO a part of their business. The only motivation I always keep on my pocket is the mindset that the people I’m dealing with usually deserve the service. That is why I strive to develop that need within them.
Towards the part where I’m discussing what are some tool to help us with what we do; it always brings me into a discussion about Google+. I am a fan of it. It is social networking with SEO writer all over it. In case you haven’t notice it’s a Google product. And Google made it in such a way that the things you publish in this social networking site gets its way into the search engine result. That is why businesses are more inclined to using it than the general public. Perhaps the efforts of people like me mentioning it to other also made a difference on the demographics of users in Google+.
It can be argued that in Google plus, most of its users are geeks. I don’t see anything wrong with that. What’s important for a website is a niche; something where people can be loyal to it. That is true even for upcoming website giants. Google+ makes our job easier not only in terms of SEO, but also because it introduces something to people that makes them easier to talk to.